RCS, or Rich Communication Service, is an upgraded version of traditional SMS. It supports multimedia, verified branding, 2-way chat, read receipts, and API integration—enabling better customer engagement.
With a 130% higher CTR and 115% increase in campaign revenue, RCS is a powerful tool for personalized and visually rich communication.
Features & Benefits of RCS Messaging
Personalized Experience and Impressive Templates; Deliver highly tailored content using dynamic and rich templates.
2-Way Communication as a Chat; Enable interactive conversations with customers using rich buttons and quick replies.
Effective Promotional Campaigns that Impress to Click; Catch attention with engaging visuals, increasing your click-through rates.
Cross-Selling Possibilities for Relative Products in Segment; Promote complementary products seamlessly within chat.
In-app Browser for Redirect Attached Links; Eliminate the need for landing pages and improve conversion speed.
Higher Read Rate & Customer Engagement Time; Enjoy better visibility and longer customer interaction per message.
API Based Chatbot Integration; Automate customer support or marketing journeys with intelligent chatbot flows.
Fallback as SMS for Urgent Situations; If RCS is not supported, your message is still delivered via regular SMS.
RCS is the next generation of SMS, enabling rich media like images, videos, and interactive buttons in your messages.
Unlike SMS, RCS supports multimedia, branding, and two-way interactive communication for a more engaging customer experience.
Most modern Android devices support RCS, and adoption is growing rapidly across networks worldwide.
Yes, RCS is perfect for promotions, customer support, reminders, and interactive campaigns with higher engagement rates.
Yes, RCS offers verified sender IDs and encryption, ensuring safe and trusted communication between businesses and customers.
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